Overview
A complete redesign of a B2B fintech dashboard, focusing on data visualization and user workflow optimization.
Client
FinanceFlow
Year
2024
Service
Product Design
The Challenge
Users were abandoning the dashboard mid-task due to information overload and confusing navigation.
Research & Discovery
Conducted user interviews with 15 finance professionals and analyzed heatmap data from the existing interface.
Design Decisions
Simplified the information architecture, introduced progressive disclosure, and created a cohesive design system.
Final Result
The Outcome
Reduced drop-off by 40%
40% reduction in task abandonment, 65% increase in daily active users, and overwhelmingly positive feedback.